A-Game Coaching Presents: The Kicker Code™
The #1 Mental Performance Coach for Football Kickers
Your technique gets you ready. Your mental game helps you trust it. Build confidence, manage game-day pressure, and reset after any missed kick with Steven Griffith, founder of A-Game Coaching & The Kicker Code™.
Get My Mindset Score →Identify your self-rated strengths and your three biggest mindset growth areas.
For high school, college & professional kickers · No coaching commitment to apply.
1-ON-1Coaching with Steven Griffith
HS + COLLEGE + NFLExperience with Kickers at all Levels
10,000+Hours of Coaching
After 25+ years of coaching professional athletes, and hundreds of hours working directly with kickers, I’ve seen how different the kicker’s mindset is from any other athlete’s. Working with the top kickers in the world, I’ve formulated a specific 3-step Kicker Code for the demands of this position.
“Steven was the first person who I felt like truly cared about the right things.”
Ka’imi Fairbairn · Houston Texans Kicker, #1 in NFL (most productive NFL kicker 2025-2026)
“High school & college players I’ve sent him have made tremendous gains on and off the field. Steven is the mindset coach I trust.”
Chris Nendick · Founder, Windy City Kicking
“Steven Griffith has given me, for the first time in my career, a system to consistently perform at my best.”
Conor Talty · Kicker for Alabama Football“The tools that Steven was able to give me to manage that and find that flow state really helped me and took me to another level.”
Ka’imi Fairbairn · Houston Texans kicker
Ka’imi’s Pro kicks Video
More A-GAME success stories
Read moreRead less: Kai Kroeger’s story
Read moreRead less: Kaʻimi Fairbairn’s story
Read moreRead less: NFL pre-combine training and Ryan Capretta’s testimonial
It works in practice, but what happens when you feel the pressure?
Long waits. Few chances. Everyone is watching.
How do you respond to a missed kick? The coach is yelling, the fans are upset, your teammates grumble.
- Are you 100% confident in the next kick?
- Do you get calmer as the pressure rises?
- Can you silence the crowd and step into your highest state?
The Goal: Own that mental space and take complete control of the moment!
The mental side of kicking
You Train the Kick. NOW Train the Moment.
Football kickers spend long stretches waiting, then have only seconds to execute. The Kicker Code focuses on the mental skills behind that moment: preparing with purpose, staying present, and returning to your routine after every attempt. This is the part of the game they don't teach you.
Before the Kick
Build a pre-kick routine that brings your attention back to what you can control. Practice your breathing, focus cues, and self-talk alongside your technical kicking work.
Under Pressure
Work on handling the scoreboard, crowd noise, and expectations without letting them take over your attention. Learn to trust your preparation and commit to the kick in front of you.
After a Miss
Develop a reset routine that separates the previous result from your next opportunity. Learn to review a miss constructively and return your focus to preparation.
For high school kickers developing confidence, college kickers competing for a starting role, and professional kickers managing high expectations. Parents and kicking coaches can use the assessment as a starting point for a conversation about an athlete’s mental game.
Steven GRIFFITH’s kicker-specific approach
The Kicker Code™: Train Your Mental Game
- Develop More Consistent Confidence
- Perform Under Pressure
- Build a Reset Routine After a Missed Kick
- Master Your Emotions
- Build Constructive Self-Talk
- Know How To Enter Your A-Game State
If you buckle under pressure, it’s not your fault - and it’s not what you think. There is a mindset dilemma for kickers, but it becomes much simpler when you know the Kicker Code.
A kicker-specific approach to mental performance, designed to complement your technical coaching.
Technical kicking practice builds your mechanics. Mental performance training develops how you respond when the pressure rises.
The Kicker Code™ helps you build a repeatable approach to focus, confidence, and performance under pressure.
WITH THIS CODE YOU WILL:
GOAL 1
Regulate emotions.
Feel calmer as the stakes rise. One miss no longer owns your next moment. It makes you better.
GOAL 2
Control thoughts.
Feel clear, focused and fully present even when everyone is watching, while negative thoughts lose their power.
GOAL 3
Score under pressure.
Step into the next kick with the confidence to perform when it matters, wherever you compete.
Consistent and repeatable confidence.
Courses included · A-GAME Ready Online Program
Build Your Foundation With Steven Griffith's KICKER CODE InSIDE the A-Game Ready Course
View Pricing & Sign UpPrefer to start with self-paced learning? Explore the A-Game Ready online program for athletes. This broader mental performance course is a separate option from personalized Kicker Code coaching. View current course details and pricing on A-Game Coaching.
Getting Started – Your Performance Foundation8 lessons
An introduction to the A-GAME framework, mindset principles, and athlete self-evaluation tools.
Getting in the Zone – Nervous System Mastery3 lessons
Learn how the nervous system affects performance and how to manage energy and arousal levels.
Mastering the Moment – Tools and Techniques for A-GAME Performance4 lessons
Practical strategies and exercises for maintaining peak performance during competition.
Low RPMs Activation Strategies2 lessons
Techniques to increase focus, motivation, and energy when feeling under-stimulated.
Sustaining & Supporting Performance8 lessons
Develop resilience, self-compassion, and feedback skills to maintain high performance over time.
Consistent Excellence – Building Performance Routines3 lessons
Create pre- and post-performance routines that build consistency and long-term success.
Win the Day – Time Principles & Daily Routines5 lessons
Learn time-management principles and daily habits that maximize performance.
Start With Your Mindset Score. Build Your Kicker Code.
LEARN THE Kicker Code
Personalized 1-on-1 mental performance coaching for football kickers with Steven Griffith.
Get My Mindset Score →Coaching fees discussed after fit review.
01
Rate your mental game
Ten self-ratings plus questions about your goals.
02
See your starting point
Your A-Game Score and three lowest-rated areas.
03
Apply for coaching
Steven reviews your application to assess fit.
A-Game Score is a self-assessment, not a clinical diagnosis or a prediction of kicking accuracy.
Football Kicker Mindset FAQs
I already have a kicking coach. Do I need this?
Technical kicking practice builds your mechanics. Mental performance training develops how you respond when the pressure rises. Keep your technical coach. This is mindset training. Steven trains how you respond to pressure and can coordinate with your coach with your permission. After 5 years and 1,000+ hours working with kickers, Steven has seen how different the kicker mindset is from any other athletes. Working with the top kickers in the world, he has formulated a specific 3-step Kicker Code designed specifically for the unique demands of this position.
Do I have to be in a slump?
No. Build a repeatable mental routine before pressure exposes a gap. You can train your mental game while your kicking is going well. You can work on confidence and performance routines before a slump develops. Coaching focuses on skills you can practice throughout the season.
What happens after I submit?
You’ll see your self-rated mindset score and three lowest-rated areas. Steven reviews your application to assess whether coaching is a fit. Coaching fees are discussed after that review. Then we'll start training you to be A-Game Ready at all times!
What is mental performance coaching for football kickers?
It is coaching focused on the attention, emotions, self-talk, and routines you bring to practice and competition. Kicker Code applies these skills to the demands of field goals and extra points, alongside your technical training.
How can I build confidence as a football kicker?
Start with a repeatable process: prepare consistently, choose a clear focus cue, and review each attempt without turning one result into a judgment of your ability. Steven helps you develop and practice a mental routine suited to your kicking.
What should I do mentally after a missed field goal?
Use the reset routine you have practiced: acknowledge the result, settle your breathing, identify any useful feedback, and return to the next task. The aim is to learn from the miss without carrying it into the next kick.
Is Kicker Code for high school kickers as well as college and pro players?
The coaching is designed around the individual athlete and the demands of their level. High school, college, and professional kickers can start with the mindset assessment and apply to discuss fit.
Is Kicker Code the same as the A-Game Ready online course?
Kicker Code is Steven Griffith’s kicker-specific mental performance approach. The A-Game Ready online course provides broader, self-paced mental performance education for athletes. The coaching application and course pricing links lead to separate options.
Don’t wait for a slump to train your mental game.
Start with your A-Game Mindset Score. Apply for a plan built around your kicking.